Samina kayani –
Changing the world one headline at a time.

I’m a business and marketing professional with a Master’s degree earned in the USA, and hands-on experience in digital strategy, cloud technology, and website development. I’ve built platforms like GoEnroll.ca from the ground up, blending business insight with modern tools like AWS, Google Analytics, and SEO best practices. Above all, I value clarity, adaptability, and results — and I bring those to every project I take on.

MY STRENGHTS

Ambition

I'm passionate about what I do, and never do things half-heartedly.

Precision

I believe it's pointless to do something if you're not going to do it well.

Assertive

I'm not afraid to ask the difficult questions and have the difficult conversations.

MY EXPERIENCE

Senior Marketing StrategistSenior Marketing Strategist

KicksOnFire.comKicksOnFire.comDec 2011 - Dec 2013 · 2 yrs 1 moDec 2011 to Dec 2013 · 2 yrs 1 moGreater New York City AreaGreater New York City Area - Market and advertising, product promotion, project management, data analysis, consumer relations, social media, knowledge of web technologies.
- Investigating goals and issues
- Analyzing information
- Communicating with a wide variety of people

Product Marketing SpecialistProduct Marketing Specialist

InternshipKixify.com · InternshipJan 2013 - May 2014 · 1 yr 5 mosJan 2013 to May 2014 · 1 yr 5 mosGreater New York City AreaGreater New York City Area

  • -Product Innovation Product Headhunted to develop a go-to-marketing strategy and drive the implementation of product positioning, social media strategy and marketing program.
    -Worked closely with senior sales roles to implement the current marketing strategy, which has led to over $7.5M+ in sales within first 10 months since launch.

Collections Officer

Total Credit Recovery LimitedTotal Credit Recovery LimitedNov 2014 - Jun 2015 · 8 mosNov 2014 to Jun 2015 · 8 mosToronto, Canada AreaToronto, Canada Area

  • Capitol One bank
    - Provide high quality of customer Service.
    - Complete account reconciliations and process adjustments
    - Highly skilled in identifying delinquent accounts and soliciting payments
    - In depth knowledge of finding out credit scores and explaining the effect of debt.

Senior Collections Specialist

Common Collection Agency IncCommon Collection Agency IncJun 2015 - Present · 10 yrs 1 moJun 2015 to Present · 10 yrs 1 moToronto, Canada AreaToronto, Canada Area

  • - High volume phone calls to assigned delinquent customers, reconciling customer disputes as they pertain to payment of outstanding balances, and meeting defined department goals and activity metrics.
    - Determines outstanding balances on accounts, arranges payment schedules and follows up with external clients to ensure the proper reconciliation and reallocations are performed.
    - Perform debtor trace using different search techniques
    - Determine when Repossession and Legal action is required and work on these accounts with speed

Admission Consultant

GoEnroll.caGoEnroll.caSep 2021 - Present · 3 yrs 10 mosSep 2021 to Present · 3 yrs 10 mosToronto, Ontario, CanadaToronto, Ontario, Canada

  • Assess students' academic profiles, interests, and preferences to recommend suitable universities and
    programs based on their individual needs. Provide personalized guidance and counseling to students,
    helping them understand their educational goals, career aspirations, and study abroad options.

EDUCATION

City University of New York-Brooklyn College

Master of Science in Global Business in finance
2010- 2014

Preston University

BA 2000- 2004

AWARDS

Certified Certification

Cisco Certified

AWS Certified Cloud Practitioner

Linkedin Certification

Using AI as Your SEO Assistant

Everyday AI Concepts

A BIT OF MY WORK

Transform your space with quality renovations

Find Your Perfect College Match

TESTIMONIALS

Furqan Khan

CEO @ kicksonfire.com

Samina Kayani has been a dependable and forward-thinking professional in every project we've collaborated on. With her strong business background and advanced digital marketing skills, she brings clarity, strategy, and execution to every task. Whether she's optimizing SEO, managing cloud-based platforms, or developing content strategies, Samina approaches her work with precision and creativity. She's a collaborative team player I would confidently recommend for any marketing or digital transformation initiative.

Interested? Let’s get in touch.